Bringing New Skills and Tools to the Auntie Anne's Rebrand Team

As part of the team implementing Auntie Anne’s rebrand roll out for 2024, I worked directly with the creative director and senior management in a fast paced environment to produce a wide variety of successful creative solutions within my first six months of employment.

Roles: Senior Designer,
Skills: Design, Retouching, Illustration, 3D Modeling, Motion Graphics

Adding new creative capabilities to in-house agency offerings

From motion graphics for email marketing to 3D modeling for package design, my extensive expertise in digital design tools added to the list of advanced creative solutions that could cost effectively be produced in-house.

Projects and duties included:
  • Introduced using 3D digital mockups for packaging and environmental design
  • Added motion graphics for animated menu boards and email marketing to in-house agency capabilities
  • Transitioned internal creative team from Photoshop to Figma for developing website UI design
  • Restaurant concept design & 3D illustration
  • Social media branding style guide
  • Presentations for internal and external stakeholders
  • Conference booth design and production