Award-winning Creative Direction
Brand Building and Product Packaging
Client and Stakeholder Pitches
360 Marketing Campaigns
Kick Ass Design and Typography
Launches and Activations
Teaching and Mentoring
Award-winning Creative Direction
Brand Building and Product Packaging
Client and Stakeholder Pitches
360 Marketing Campaigns
Kick Ass Design and Typography
Launches and Activations
Teaching and Mentoring

Scott Banks
is a creative obsessed with branding, design, packaging, social, motion, and typography

Whether it's updating the look of Superman for DC Comics, rebranding product lines for Coca-Cola, directing movie titles for CARE International, or developing a growth strategy for a filmmaking summer camp, for over fifteen years I've helped companies large and small solve some of their most complex marketing challenges with award-winning creative solutions that get results.

From creative direction to branding to design, I've delivered hundreds of projects on budget and on time. Below are case studies highlighting my leadership, a few fantastic projects I'm proud to have been part of, and some other goodies thrown in for good measure.

Case Studies & Highlights

Skills

Auntie Anne's

Adding Motion Graphics and 3D Modeling Capabilities to a Fast-Paced In-house Agency.

Over the first four months as a contract/freelance designer for Auntie Anne's,  I used my diverse skill set to add motion graphics to email campaigns, build website prototypes in Figma vs. Photoshop, and present complex packaging and environmental design as 3D models for presentations.
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Case Study

Diet Cherry Coke

A new look for a new audience

When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from boomers to gen-x, they called my studio.
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Case Study

Adult Swim

Adult Swim's DVD packaging gets its funky groove back

Losing control of a brand's personality that took years to build is never good. So when the first DVD release did not meet our brand standards, we clawed back control of the package design from the internal DVD production department to ensure it would never happen again.
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Case Study

Oshkosh B'gosh

OshKosh B'gosh leverages its 125-year heritage to transform its brand image

At one time, the Oshkosh B'gosh name was synonymous with top-quality denim and rugged kids' overalls. But by the early 2000s, it had evolved into a less profitable outlet mall brand. We helped the brand reintroduce its long heritage to a new generation of consumers to change its tarnished image.
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Case Study

Cartoon Network

Cartoon Networks's interactive PR website gets an overdue design & security update

It's great to kill two birds with one stone. Even better if it's three birds. So when Cartoon Network required a security update for its PR websites, we used it as an opportunity to better align the site design with the network's branding and replace the out-of-date development platform with the current industry standard.
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Highlight: Marketing Campaigns

Atlanta Jewish Film Festival

End-to-end creative campaigns to help bridge cultures and communities

From copywriting to illustration to design to art directing video animation, for three years I was part of an amazing team putting together one of the largest international film festivals in the USA.
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Case Study

Hamilton Wood Type Chocolates

Woodblock type made out of gourmet chocolate makes you want to eat your words

Putting a typographical twist on traditional Valentine's Day chocolates, I created a box of gourmet chocolates to send to clients as a as a token of my appreciation.
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highlight: Creative Process

The Rosenbach Museum & Library

My creative process and planning a sleepover with Dracula

The Rosenbach Library & Museum in Philadelphia has Bram Stoker’s original notes for “Dracula” and was having an event to celebrate the 125th anniversary of the book during the week of Halloween. Read more to see my creative process for branding the event.
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Case Study

Superman Style Guide

When the Man of Steel needs a makeover it's front page news

DC Comics sought a distinctive style guide to showcase a major brand makeover for Superman. The Creative Director of the in-house design team at DC Comics believed that an external perspective could bring a fresh approach to this project. They reached out to me to create an impactful, bold, and memorable design.
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HIGHLIGHT: Creative Direction

Turner Classic Movies

Building the classic, classic movie brand

As the marketing Creative Director, my team of designers played a vital role in transforming the network from a startup cable channel to a well-respected brand within the entertainment industry.
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Highlight: Typeface Design

Paper Moon Fonts

Paper Moon Fonts & Graphic Supply was my COVID lockdown pivot when the project pipeline dried up

When the big COVID lockdown hit in February 2020, I went from having about 15 active freelance projects and clients to just one within a week. Instead of sitting on my hands, I took it as an opportunity to do something I've always wanted to do--start a type foundry.
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About

I’m a multi-faceted Creative Director and Senior Designer with certification in Adobe Creative Suite, in-depth experience in UX / UI, and a deep history in client service and communications. I'm known for exceptional empathy, solving the correct problems, and building great teams.

My professional background includes over fifteen years as a Creative Director and Senior Designer in traditional and digital media. I have an unusually long and diverse range of award-winning creative skills, including design, copywriting, illustration, animation, typography, UX/UI, and web development.

I have over ten years of project management and have led the delivery of hundreds of assignments. These include stakeholder pitches, branding, product packaging, 360 campaigns, end-to-end design solutions, and websites, including many award-winning solutions.

As a leader in the field of design, I’m a firm believer in the value of mentorship and education. I serve on the AIGA-ATL mentorship committee and as an adjunct instructor at the internationally recognized Miami Ad School, teaching Adobe Creative Suite, typography, and interactive design.

When I have a minute, I create and sell fonts and limited-edition dinosaur model kits online. In addition, I’m constantly exploring new technologies, media, and innovative means of expression.
Download Resume & Samples

Notable Partnerships

  • Coca Cola
  • Warner Media (Turner Classic Movies, Cartoon Network, Adult Swim, CNN, TBS, Turner Sports)
  • Carters/OshKosh B'gosh
  • Kids 2
  • DC Comics
  • National Geographic Channel
  • Golden Corral Restaurants
  • CARE International
  • The College Board
  • Smithsonian
  • Mailchimp
  • Comcast Sports New York
  • Kimberly-Clarke (Medical & Kleenex)
  • Atlanta Jewish Film Festival
  • Jamestown Properties
  • Coors Brewing

Leadership

  • Over 100 Creative & Client Industry Awards
  • Fortune 100 Campaign & Product Development
  • Creative Campaign & Product Pitches
  • AIGA Mentorship Committee
  • Miami Ad School Adjunct Instructor
  • Speaker, Lecturer, Workshop Instructor
  • Mentor & Portfolio Reviewer
  • Design Style Influencer
  • Design History Expert
  • Accessibility & Inclusivity Advocate
  • Adobe Firefly Beta Tester

Skills

  • Adobe Creative Suite Certified
  • Branding and Product Development
  • Creative Direction (Art & Copy)
  • Art Direction
  • Graphic, Visual, UX, UI Design
  • Packaging Design
  • Copywriting
  • Illustration
  • Hand-Lettering
  • Animation, Motion & Video Design/Direction
  • Content Creation
  • Client & Stakeholder Presentations
  • Budgeting & Project Management
  • Website & App Design
  • Webflow | WordPress | Shopify
  • Front-End Web Development (HTML / CSS)
  • B2C / B2B Marketing
  • Social Media & Email Marketing
  • Canva & Adobe Express
  • Microsoft Office Suite
  • Figma
  • Custom Typeface/Font Design and Development
  • AI Art (Adobe Firefly & Midjourney)
  • Physical Prop & Prototype Maker

Awards and Accolades

  • Print Regional Design Annual / 25x
  • AIGA-ATL Poster Show / 3x
  • Communication Arts / Cover Story
  • Graphic Design America / 20x
  • Graphis Poster Annual / 3x
  • ProMax / Best in category TCM Calendar
  • Creativity / 22x
  • Creative Club of Atlanta / 5 gold, 3 silver, 1 best of show
  • Addys / 4 local, 1 regional
  • 1000 Package Designs / 3x
  • 1000 Retail Designs / 2x
  • Graphically Speaking / Featured designer

Testimonials

"The creative that Scott directs is equal to or better than what comes out of the larger agencies today with far less ego."
- Tom Karsch, CEO Camp Flix
"Not only does he nail the creative in a unique way, but he supplies us with so many great design options."
- Cathe Jacobi, Creative Director Target
"Scott is one of the most visually articulate people I've ever met."
- Gary Powell, Oz Publishing

Contact

For interview requests or to discuss a project contact:
Scott Banks
scottbanks27@gmail.com
404-307-8206

Contact

For interview requests or to discuss a project use the information below or fill out the form
Scott Banks
scottbanks27@gmail.com
404-307-8206
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Fun Stuff

Design Portfolio

Thanks

for stopping by!