SUPER-HEAD

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Challenge: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Outcome: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Role: Assistant Creative Director, Senior Designer, Digital Designer

Project Overview

When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older and middle-aged consumers to twenty-somethings, they called us. Being experts in the visual language of pop culture and knowing how to present it in mass-marketing format, we created a distinct, edgy new visual look for the Diet Cherry Coke packaging. It was so successful that we were further contracted to develop in-store marketing materials, lookbooks, and a brand style guide.

Over 350 assets were created, including logos, signage, wayfaring systems, site maps, event graphics, advertising, promotions, newsletters, and architectural renderings.

Testing

As a design studio, to be asked to "brand" the anchor shopping area of Atlanta's design district was an honor. To work directly with the redevelopment visionary, Michael Philips, was the icing on the cake. He and Jamestown Properties are internationally known for projects, including Chelsea Market (New York City), Ponce City Market (Atlanta), and Warehouse Row (Chattanooga).As inspiration for branding the design district, we returned to

Logos & Styles

When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older and middle-aged consumers to twenty-somethings, they called us.

Final Package

When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older and middle-aged consumers to twenty-somethings, they called us.

Westside Provisions District

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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