SUPER-HEAD

Food and Beverage

For over 20 years I have developed creative solutions for brands and products in the food and beverage industries. Over that time, I have worked in agencies and independently on major brands like Coca-Cola and Golden Corral as well as small startups and franchisees.

Role: Assistant Creative Director, Senior Designer, Digital Designer

Diet Cherry Coke

When the Coca-Cola Company wanted to shift the target audience of Diet Cherry Coke away from older and middle-aged consumers to twenty-somethings, they called us. Being experts in the visual language of pop culture and knowing how to present it in mass-marketing format, we created a distinct, edgy new visual look for the Diet Cherry Coke packaging. It was so successful that we were further contracted to develop in-store marketing materials, lookbooks, and a brand style guide.
Roles: Design Team Lead, Packaging Production, Typography, Illustration, Stakeholder Presentations
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Auntie Anne's Pretzels

In 2023-2024 I was part of the creative team to roll out the rebrand of Auntie Anne's Pretzels.
I introduced consistent use of animation for emails, 3D design for packaging and experiential design, Figma for UI design, expanding the capabilities of the in-house creative department.
Roles: Branding, Design, Social, Email, Animation, 3D, UI Design
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The Spotted Trotter

This place is a meat market. Literally. Our team helped this local start-up get off the ground by designing its logo and consulting on all marketing materials, including packaging, store design, signage, and website.
We helped take them from having a tent at local farmers' markets to having a brick-and-mortar store in a trendy neighborhood in Atlanta.
Roles: Logo Design, Branding, Design Consulting
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Everything's Linked

Based in Atlanta, Everything's Linked was one of the early entries into the gourmet chicken sausage market. I designed the logo, packaging, and presentations for stakeholders.
We helped take them from having a tent at local farmers' markets to having a brick-and-mortar store in a trendy neighborhood in Atlanta.
Roles: Logo Design, Branding, Stakeholder Presentations, Packaging Design, Design Consulting
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Caffeinds

Often when companies start, owners produce all branding and artwork themselves. Or they use a patchwork of friends and freelancers to do it. But as their business grows, they find they need to allocate resources more efficiently and delegate responsibilities. This is when they usually turn to reliable design and branding professionals. We are a perfect fit for this next step. We are a small agency with both specialty products and big-brand marketing experience. We can take products and services to the next level and support them when they get there. We produce innovative and exciting solutions that speak to the ways customers define themselves. The Caffeinds packaging illustrates how we helped an independent coffee shop go from hand-stamped and stickered bags to a retail-savvy brand sold in their store and online.
Roles: Branding, Stakeholder Presentations, Packaging Design, Design Consulting
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Auntie Anne's Pretzels

I worked as a contract art director and designer for a local agency creating Golden Corral test product marketing materials for over ten years.
Roles: Photo & Art Direction, Design, Copywriting, Stakeholder Presentations
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The Local Farmstand

Based in Atlanta, Everything's Linked was one of the early entries into the gourmet chicken sausage market. I designed the logo, packaging, and presentations for stakeholders.
We helped take them from having a tent at local farmers' markets to having a brick-and-mortar store in a trendy neighborhood in Atlanta.
Roles: Logo Design, Branding, Stakeholder Presentations, Packaging Design, Design Consulting
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Small Project Gallery

Some things fit in a neat package. Others do not. The small project gallery is a wonderful collection of individual projects ranging from one-off food event posters, to advertising, to short-run specialty packaging. It's worth checking out.
Roles: Logo Design, Branding, Stakeholder Presentations, Packaging Design, Design Consulting
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