My favorite holiday is Halloween so I created an online bracket where visitors could vote on their favorite monster each week in October.

I worked with an amazing illustrator to do most of the monster illustrations which I then colored. I also created a few extra monsters myself, like the zombie used in the marketing campaign.
In order to promote the game, I utilized email to invite friends and clients, while also utilizing Facebook and Instagram to make it accessible to a wider audience.

To demonstrate my capabilities as a full-stack creative and show off my matchbook collection, I created an end-to end project highlighting how gamification leads to higher customer engagement.

The project included a custom made game in custom packaging, an online version of the game, social media and direct mail. Additionally, there is a landing page that showcasing six compelling statistics regarding the effectiveness of gamification in marketing.
Click here to play the game

For a twist on the NCAA March Madness I worked with Boomerang to create an online bracket where visitors can vote for their favorite cartoon character.

I developed a sports-style graphic theme with lots of brushed steel frames and lens flares. I created all of the illustrations for it except the cartoon characters.